A full deep clean of the house is the harder alternative: it takes hours, it demands energy you may not have, and it only happens when conditions line up perfectly.
A ten-minute tidy - clear the counter, deal with the sink, pick up what's on the floor - asks almost nothing of you, which means you can actually do it on a Tuesday night when you're tired.
Adherence is the whole game here. A ten-minute task done four times a week adds up to forty minutes of real cleaning.
A two-hour deep clean that only happens once a month, when the mood finally strikes, might add up to more total time, but the mess sits there for weeks in between, and the dread of starting grows the longer it waits.
The smaller version isn't a lesser version. It's the one that actually happens, which makes it the one that actually works.